AI Prompts for Marketing Professionals: 40+ Ready-to-Use Templates

TL;DR - Best AI Prompts for Marketing

Looking for ready-to-use AI prompts for marketing? This guide contains 40+ copy-paste prompts that work with ChatGPT, Claude, and Gemini. Each prompt includes placeholders you can customize for your brand and campaigns. For foundational prompting skills, see the Prompt Engineering Fundamentals guide.

What’s included:

• Content Creation Prompts — Blog posts, articles, headlines, and content calendars
• Copywriting Prompts — Landing pages, ad copy, CTAs, and sales copy
• SEO Prompts — Keyword research, meta descriptions, and content optimization
• Social Media Prompts — Platform-specific posts, content calendars, and engagement
• Email Marketing Prompts — Subject lines, sequences, and campaign emails
• Brand & Strategy Prompts — Messaging frameworks, positioning, and campaign plans
• Advertising Prompts — Ad copy, headlines, and campaign creative

💡 Pro tip: Include your brand voice, target audience, and specific goals. The more context about your brand and customers, the better the output. For a comparison of AI assistants, see the AI Assistant Comparison guide.

How to Use These Marketing Prompts

Each prompt below is ready to copy and paste. Here’s how they work:

1. Copy the entire prompt from the code block
2. Replace the placeholder comments (lines starting with # REPLACE:) with your actual content
3. Paste into ChatGPT, Claude, or your preferred AI
4. Get your result and iterate if needed

Adding Context for Better Results

Marketing prompts work best with brand context:

=== BRAND CONTEXT (include in any prompt) ===
Brand: [Your brand name]
Industry: [Your industry]
Target Audience: [Demographics, psychographics, pain points]
Brand Voice: [Professional / Casual / Playful / Authoritative]
Value Proposition: [Your unique value]
Competitors: [Main competitors]
Goal: [What you want to achieve]

Content Creation Prompts

Generate Blog Post

Use this to create a full blog post on any topic. For AI-powered image creation for your content, see the AI Image Generation guide.

Write a blog post for my company blog.

=== TOPIC ===
# REPLACE: What is the blog post about?

=== CONTENT BRIEF ===
Primary keyword: 
# REPLACE: Main SEO keyword

Secondary keywords: 
# REPLACE: Related keywords to include

Word count: 
# REPLACE: Target length (e.g., 1500 words)

=== BRAND CONTEXT ===
Brand: 
# REPLACE: Your brand name

Industry: 
# REPLACE: Your industry

Target audience: 
# REPLACE: Who will read this?

Brand voice: 
# REPLACE: Professional / Conversational / Authoritative / Friendly

=== CONTENT GOAL ===
# REPLACE: What should readers do after reading?
# - Sign up for newsletter
# - Try our product
# - Learn something new

=== GENERATE BLOG POST ===

Include:
1. **SEO-optimized title** (include primary keyword, under 60 characters)

2. **Meta description** (compelling, 150-160 characters)

3. **Introduction**
   - Hook that grabs attention
   - Preview of what readers will learn
   - Why this matters to them

4. **Body with H2 and H3 headings**
   - Logically organized sections
   - Practical, actionable advice
   - Examples and data where relevant
   - Natural keyword placement

5. **Conclusion**
   - Key takeaways
   - Clear call-to-action

6. **Bonus: Social snippets**
   - LinkedIn post version
   - Twitter thread hooks

Generate Content Ideas

Use this to brainstorm content topics.

Generate content ideas for my marketing content calendar.

=== BRAND/PRODUCT ===
# REPLACE: What is your brand/product?

=== TARGET AUDIENCE ===
# REPLACE: Who are you creating content for?
# Include: demographics, goals, pain points

=== CONTENT PILLARS ===
# REPLACE: Your main content themes
# Example:
# - Product education
# - Industry trends
# - Customer success stories

=== CONTENT TYPES NEEDED ===
# REPLACE: What formats do you create?
# - Blog posts
# - Social media
# - Videos
# - Podcasts
# - Newsletters

=== GENERATE IDEAS ===

Provide 25 content ideas organized by:

1. **Awareness Stage** (introduce problem/solution)
   - Idea 1: Title | Format | Angle | Keywords

2. **Consideration Stage** (compare solutions)
   - Idea 1: Title | Format | Angle | Keywords

3. **Decision Stage** (convert to customers)
   - Idea 1: Title | Format | Angle | Keywords

4. **Retention Stage** (keep customers engaged)
   - Idea 1: Title | Format | Angle | Keywords

For each idea include:
- Working title
- Content format
- Target keyword
- Unique angle
- Call-to-action

Create Content Calendar

Use this to plan your content schedule.

Create a content calendar for the next month.

=== BRAND ===
# REPLACE: Brand name and description

=== CONTENT GOALS ===
# REPLACE: What are you trying to achieve?
# - Increase organic traffic
# - Generate leads
# - Build thought leadership

=== CHANNELS ===
# REPLACE: Where will you publish?
# - Blog
# - LinkedIn
# - Twitter
# - Newsletter
# - YouTube

=== PUBLISHING FREQUENCY ===
# REPLACE: How often per channel?
# - Blog: 2x per week
# - LinkedIn: Daily
# - Newsletter: Weekly

=== KEY DATES/EVENTS ===
# REPLACE: Any relevant dates this month
# - Product launch: [date]
# - Industry event: [date]
# - Holiday: [date]

=== GENERATE CONTENT CALENDAR ===

| Week | Day | Channel | Content Type | Topic | Keywords | CTA | Status |
|------|-----|---------|--------------|-------|----------|-----|--------|
| Week 1 | Mon | Blog | How-to | | | | Draft |

Include:
1. Full month calendar in table format
2. Content themes by week
3. Repurposing plan (how to reuse content across channels)
4. Key metrics to track

Write Case Study

Use this to create customer success stories.

Write a case study about a customer success story.

=== CUSTOMER INFO ===
Company: 
# REPLACE: Customer company name

Industry: 
# REPLACE: Their industry

Size: 
# REPLACE: Company size

=== THE STORY ===
Challenge: 
# REPLACE: What problem did they have?

Solution: 
# REPLACE: How did your product/service help?

Results: 
# REPLACE: What outcomes did they achieve? (use specific numbers)

=== QUOTES (if available) ===
# REPLACE: Any customer quotes to include

=== GENERATE CASE STUDY ===

Structure:

1. **Title:** [Result-focused headline]

2. **Executive Summary** (2-3 sentences)

3. **About [Customer]**
   - Company background
   - Industry context

4. **The Challenge**
   - Specific pain points
   - Business impact of the problem
   - What they tried before

5. **The Solution**
   - Why they chose [your product]
   - Implementation approach
   - Key features used

6. **The Results**
   - Quantified outcomes (metrics, percentages)
   - Qualitative improvements
   - Customer quote

7. **Key Takeaways**
   - Lessons learned
   - Best practices

8. **Call-to-Action**
   - How readers can get similar results

Copywriting Prompts

Write Landing Page Copy

Use this to create high-converting landing pages.

Write landing page copy for my product/service.

=== PRODUCT/SERVICE ===
Name: 
# REPLACE: Product or service name

Description: 
# REPLACE: What does it do?

Price: 
# REPLACE: Pricing (or "Request demo")

=== TARGET AUDIENCE ===
Who: 
# REPLACE: Who is this for?

Pain points:
# REPLACE: What problems do they have?
# - Pain point 1
# - Pain point 2

Desired outcome:
# REPLACE: What do they want to achieve?

=== VALUE PROPOSITION ===
# REPLACE: Why should they choose you?

=== SOCIAL PROOF ===
# REPLACE: What proof do you have?
# - Customer count
# - Notable clients
# - Reviews/ratings
# - Case study results

=== GENERATE LANDING PAGE ===

Provide copy for:

1. **Hero Section**
   - Headline (benefit-focused, under 10 words)
   - Subheadline (expand on the promise)
   - CTA button text (action-oriented)
   - Supporting statement

2. **Problem Section**
   - Agitate the pain points
   - Show you understand their struggles

3. **Solution Section**
   - Introduce your product as the answer
   - 3 key benefits with supporting copy

4. **Features Section**
   - Feature 1: Name | Benefit | Description
   - Feature 2
   - Feature 3

5. **Social Proof Section**
   - Testimonial format suggestions
   - Stats to highlight

6. **FAQ Section**
   - 5 common objections with responses

7. **Final CTA Section**
   - Urgency or scarcity element
   - Risk reversal (guarantee)
   - Final compelling CTA

8. **Alt Headlines** (3 variations)

Write Ad Copy

Use this to create advertising copy.

Write ad copy for my marketing campaign.

=== CAMPAIGN DETAILS ===
Product/Service: 
# REPLACE: What are you advertising?

Campaign goal: 
# REPLACE: Awareness / Traffic / Leads / Sales

Platform: 
# REPLACE: Google Ads / Facebook / LinkedIn / Instagram / TikTok

=== TARGET AUDIENCE ===
# REPLACE: Who are you targeting?

=== KEY MESSAGE ===
# REPLACE: Main benefit or offer

=== CONSTRAINTS ===
# REPLACE: Character limits or requirements
# - Headline: 30 characters
# - Description: 90 characters

=== GENERATE AD COPY ===

Provide 5 variations:

**Variation 1: [Approach - e.g., Problem-focused]**
- Headline: (within character limit)
- Description: (within character limit)
- CTA: 
- Display URL: 

**Variation 2: [Approach - e.g., Benefit-focused]**
...

For each variation, note:
- Hook type (curiosity, pain, benefit, social proof)
- A/B testing recommendation

Write Headlines

Use this to generate compelling headlines.

Generate headlines for my content.

=== CONTENT TYPE ===
# REPLACE: Blog post / Landing page / Email / Ad / Social post

=== TOPIC ===
# REPLACE: What is the content about?

=== TARGET AUDIENCE ===
# REPLACE: Who is this for?

=== GOAL ===
# REPLACE: What action should the headline drive?

=== KEY BENEFIT ===
# REPLACE: Main benefit or hook

=== GENERATE HEADLINES ===

Provide 15 headline variations using different formulas:

**How-To Headlines:**
1. How to [achieve result] in [timeframe]
2. 

**List Headlines:**
3. [Number] Ways to [achieve benefit]
4. 

**Question Headlines:**
5. Are You Making These [X] Mistakes?
6. 

**Benefit Headlines:**
7. Get [Benefit] Without [Pain Point]
8. 

**Curiosity Headlines:**
9. The [Surprising/Hidden/Secret] [Thing] About [Topic]
10. 

**Social Proof Headlines:**
11. How [Company] Achieved [Result]
12. 

**Urgency Headlines:**
13. [Timeframe] Left to [Benefit/Avoid Pain]
14. 

**Contrast Headlines:**
15. Stop [Bad Thing], Start [Good Thing]

For each headline:
- Character count
- Best use case
- Emotional trigger

Write Value Proposition

Use this to craft your value proposition.

Help me craft a compelling value proposition.

=== PRODUCT/SERVICE ===
# REPLACE: What do you offer?

=== TARGET CUSTOMER ===
# REPLACE: Who is your ideal customer?

=== PROBLEM SOLVED ===
# REPLACE: What problem do you solve?

=== KEY BENEFITS ===
# REPLACE: Top 3 benefits
# 1.
# 2.
# 3.

=== COMPETITORS ===
# REPLACE: How are alternatives different?

=== GENERATE VALUE PROPOSITION ===

Provide:

1. **One-Liner** (under 10 words)
   [Product] helps [audience] [benefit]

2. **Elevator Pitch** (30 seconds)
   For [target customer] who [need/problem], [product] is a [category] that [key benefit]. Unlike [alternatives], we [differentiator].

3. **Value Proposition Canvas**
   - Customer Jobs:
   - Pains:
   - Gains:
   - Pain Relievers:
   - Gain Creators:

4. **Messaging Hierarchy**
   - Primary message:
   - Supporting messages (3):
   - Proof points:

5. **Variations by Audience**
   - For [Segment 1]:
   - For [Segment 2]:

SEO Prompts

SEO Content Brief

Use this to create content briefs for SEO.

Create an SEO content brief for this topic.

=== TARGET KEYWORD ===
# REPLACE: Primary keyword to target

=== SEARCH INTENT ===
# REPLACE: What is the searcher trying to do?
# Informational / Navigational / Transactional / Commercial

=== COMPETITOR CONTENT ===
# REPLACE: What's ranking for this keyword?
# - URL 1: [title and key points]
# - URL 2: [title and key points]

=== GENERATE SEO BRIEF ===

## SEO Content Brief: [Keyword]

### Target Keyword Data
| Metric | Value |
|--------|-------|
| Primary Keyword | |
| Search Volume | (estimate if unknown) |
| Difficulty | (estimate) |
| Search Intent | |

### Secondary Keywords
- (related keyword 1)
- (related keyword 2)
- (related keyword 3)

### Content Requirements

**Title Tag:**
- [Under 60 characters, include keyword]
- Alt: [variation]

**Meta Description:**
- [150-160 characters, compelling with keyword]

**URL Slug:**
- /[keyword-focused-slug]/

**Word Count Target:**
- [Based on competing content]

**Heading Structure:**

H1: [Only one, include keyword] H2: [Section 1] H3: [Subsection] H2: [Section 2] H2: [FAQ - if relevant]

### Content Outline
1. **Introduction**
   - Hook
   - What reader will learn
   
2. **[H2 Section]**
   - Key points to cover
   - Keywords to include
   
3. **[H2 Section]**
   ...

### Questions to Answer
(From "People Also Ask")
- Question 1
- Question 2

### Internal Links
- Link to: [relevant page]
- Link from: [pages that should link to this]

### Content Checklist
- [ ] Keyword in title, H1, first paragraph
- [ ] Secondary keywords naturally included
- [ ] Answers search intent
- [ ] Better than #1 ranking page
- [ ] Includes visuals
- [ ] Has clear CTA

Write Meta Descriptions

Use this to create SEO meta descriptions.

Write meta descriptions for these pages.

=== PAGES ===
# REPLACE: List pages with their topics
# 1. Homepage - [main offering]
# 2. Product page - [product name]
# 3. Blog post - [topic]

=== BRAND ===
# REPLACE: Brand name

=== GENERATE META DESCRIPTIONS ===

For each page:

**Page: [Name]**
- **Target Keyword:**
- **Meta Description:** (150-160 characters)
  - Include keyword naturally
  - Compelling benefit or hook
  - Clear call-to-action
- **Alt Version 1:**
- **Alt Version 2:**
- **Character Count:** [X characters]

Tips applied:
- Active voice
- Addresses reader directly ("you")
- Creates urgency or curiosity
- Matches search intent

Keyword Research Framework

Use this to develop keyword strategy.

Help me develop a keyword strategy.

=== BUSINESS ===
# REPLACE: What does your business do?

=== TARGET AUDIENCE ===
# REPLACE: Who are you trying to reach?

=== CONTENT GOALS ===
# REPLACE: What content do you want to rank for?

=== COMPETITORS ===
# REPLACE: Main competitors (their websites)

=== GENERATE KEYWORD STRATEGY ===

## Keyword Research Framework

### Seed Keywords
| Category | Keywords |
|----------|----------|
| Product/Service | |
| Problem | |
| Solution | |
| Industry | |

### Keyword Clusters

**Cluster 1: [Topic]**
| Keyword | Intent | Difficulty | Priority | Content Type |
|---------|--------|------------|----------|--------------|
| | Info/Trans | Low/Med/High | 1-5 | Blog/Page |

**Cluster 2: [Topic]**
...

### Content Mapping
| Funnel Stage | Keywords | Content Type | Page |
|--------------|----------|--------------|------|
| Awareness | | | |
| Consideration | | | |
| Decision | | | |

### Quick Wins
(Low difficulty, decent volume)
1. [Keyword] - Content recommendation

### Long-term Targets
(High value, more effort needed)
1. [Keyword] - Strategy

### Recommended Actions
1. Create [content] targeting [cluster]
2. Optimize [page] for [keyword]
3. Build links to [page] for [keyword]

Social Media Prompts

Write Social Media Posts

Use this to create platform-specific posts.

Write social media posts for my content.

=== CONTENT TO PROMOTE ===
# REPLACE: What are you promoting?
# Example: New blog post about [topic]

=== KEY MESSAGE ===
# REPLACE: Main point to communicate

=== PLATFORMS ===
# REPLACE: Which platforms?
# - LinkedIn
# - Twitter/X
# - Instagram
# - Facebook
# - TikTok

=== BRAND VOICE ===
# REPLACE: How should it sound?

=== GENERATE POSTS ===

**LinkedIn Post:**
(Professional, 1300 character max, storytelling)

Hook: (first line that grabs attention)

Body: (value-driven content)

CTA: (what to do next)

Hashtags: (3-5 relevant)

---

**Twitter/X Thread:**
1/ (hook that drives curiosity)
2/ (key point 1)
3/ (key point 2)
4/ (key point 3)
5/ (CTA and link)

Single Tweet version: (under 280 characters)

---

**Instagram Caption:**
(Engaging, emoji-friendly, 2200 characters max)

Caption:

Hashtags: (20-30 relevant)

Story ideas: (3 slides)

---

**Facebook Post:**
(Conversational, can be longer)

---

For each platform, include:
- Best posting time
- Engagement hook
- Call-to-action

Create Social Media Calendar

Use this to plan social content.

Create a social media content calendar.

=== BRAND ===
# REPLACE: Brand name and description

=== PLATFORMS ===
# REPLACE: Which platforms to plan for?

=== POSTING FREQUENCY ===
# REPLACE: How often per platform?

=== CONTENT PILLARS ===
# REPLACE: Your main content themes
# 1. Educational/How-to
# 2. Behind-the-scenes
# 3. Product/promotional
# 4. User-generated/testimonials
# 5. Industry news/trends

=== GOALS ===
# REPLACE: What metrics matter?
# - Engagement
# - Followers
# - Traffic
# - Leads

=== GENERATE CALENDAR ===

## Social Media Calendar: [Month]

### Week 1 Theme: [Theme]

| Day | Platform | Content Type | Topic | Copy | Visual | Hashtags |
|-----|----------|--------------|-------|------|--------|----------|
| Mon | LinkedIn | Educational | | | | |
| Mon | Twitter | Quote | | | | |
| Tue | Instagram | Carousel | | | | |

### Content Mix (per week)
- Educational: 40%
- Engaging: 30%
- Promotional: 20%
- Trending: 10%

### Monthly Themes
- Week 1: [Focus]
- Week 2: [Focus]
- Week 3: [Focus]
- Week 4: [Focus]

### Key Dates to Leverage
- [Date]: [Event/Holiday] - Post idea

### Hashtag Strategy
| Platform | Branded | Industry | Trending |
|----------|---------|----------|----------|
| LinkedIn | | | |
| Instagram | | | |

Write LinkedIn Content

Use this specifically for LinkedIn.

Write LinkedIn content for my professional brand.

=== CONTENT TYPE ===
# REPLACE: What type of LinkedIn content?
# - Thought leadership post
# - Company update
# - Personal story
# - How-to/educational
# - Engagement post

=== TOPIC ===
# REPLACE: What is this about?

=== GOAL ===
# REPLACE: What do you want to achieve?
# - Build authority
# - Generate leads
# - Drive traffic
# - Start conversations

=== AUTHOR ===
# REPLACE: Who is posting? (Name, title, expertise)

=== GENERATE LINKEDIN CONTENT ===

**Post Option 1: Story Format**
[Hook - pattern interrupt or bold statement]

[Personal story or observation]

[Lesson learned]

[Actionable takeaway]

[Engagement question]

---

**Post Option 2: List Format**
[Hook]

Here's what I learned about [topic]:

1. [Point 1]
2. [Point 2]
3. [Point 3]
4. [Point 4]
5. [Point 5]

[Call-to-action]

---

**Post Option 3: Contrarian Take**
[Popular belief] is wrong.

Here's why:

[Argument]

[Evidence]

[New perspective]

What do you think?

---

**Engagement Tips:**
- Best time to post: [time]
- Reply strategy: [approach]
- First comment: [what to add]

Email Marketing Prompts

Write Email Sequence

Use this to create automated email series.

Create an email sequence for my campaign.

=== SEQUENCE TYPE ===
# REPLACE: What kind of sequence?
# - Welcome series (new subscribers)
# - Nurture sequence (leads)
# - Onboarding (new customers)
# - Re-engagement (inactive)
# - Sales sequence (prospects)

=== GOAL ===
# REPLACE: What should recipients do at the end?

=== AUDIENCE ===
# REPLACE: Who are they and where did they come from?

=== PRODUCT/SERVICE ===
# REPLACE: What are you ultimately promoting?

=== BRAND VOICE ===
# REPLACE: Tone and personality

=== NUMBER OF EMAILS ===
# REPLACE: How many emails in sequence?

=== GENERATE EMAIL SEQUENCE ===

## Email Sequence: [Type]

### Sequence Overview
| Email | Day | Goal | Subject Line | CTA |
|-------|-----|------|--------------|-----|
| 1 | 0 | Welcome | | |
| 2 | 2 | Educate | | |
| 3 | 4 | Engage | | |
| 4 | 7 | Convert | | |

---

### Email 1: [Name]
**Send:** Day 0 (immediately)
**Goal:** [Goal]
**Subject Line:** [Subject]
**Preview Text:** [Preview]

---

[Email body - brief and focused]

**CTA:** [Action button text]

---

### Email 2: [Name]
**Send:** Day 2
**Goal:** [Goal]
**Subject Line:** [Subject]
**Preview Text:** [Preview]

---

[Email body]

---

(Continue for each email)

### A/B Testing Suggestions
- Email 1: Test subject lines [A] vs [B]
- Email 3: Test CTA [A] vs [B]

### Metrics to Track
| Email | Target Open Rate | Target Click Rate |
|-------|-----------------|-------------------|

Write Email Subject Lines

Use this to generate high-performing subjects.

Generate email subject lines for my campaign.

=== EMAIL TYPE ===
# REPLACE: What kind of email?
# - Newsletter
# - Promotional
# - Announcement
# - Follow-up
# - Cart abandonment

=== EMAIL CONTENT ===
# REPLACE: What is the email about?

=== AUDIENCE ===
# REPLACE: Who are you emailing?

=== GOAL ===
# REPLACE: Desired action (open, click, buy)

=== GENERATE SUBJECT LINES ===

Provide 15 subject line variations:

**Curiosity-Based:**
1. [Subject] (why it works: creates open loop)
2. 

**Benefit-Focused:**
3. [Subject] (why it works: clear value)
4. 

**Urgency/Scarcity:**
5. [Subject] (why it works: FOMO)
6. 

**Question Format:**
7. [Subject] (why it works: engages brain)
8. 

**Personalized:**
9. [Subject] (use merge tags)
10. 

**Number/List:**
11. [Subject] (specific and scannable)
12. 

**Social Proof:**
13. [Subject] (leverages others)
14. 

**Surprise/Unusual:**
15. [Subject] (stands out in inbox)

**Preview Text Pairings:**
For top 5 subjects, suggest matching preview text.

**Character Counts:**
(All under 50 characters for mobile)

Write Newsletter

Use this to create engaging newsletters.

Write a newsletter for my audience.

=== NEWSLETTER INFO ===
Name: 
# REPLACE: Newsletter name

Frequency: 
# REPLACE: Weekly / Bi-weekly / Monthly

=== THIS ISSUE'S CONTENT ===
# REPLACE: What do you want to include?
# - Main story/article
# - Quick tip
# - Product update
# - Industry news
# - Resource recommendation

=== AUDIENCE ===
# REPLACE: Who subscribes?

=== GOAL ===
# REPLACE: What action do you want?

=== GENERATE NEWSLETTER ===

## [Newsletter Name] - [Date/Issue #]

**Subject Line Options:**
1. 
2. 
3. 

**Preview Text:** 

---

### Opening
[Personal note or hook - 2-3 sentences]

---

### [Main Story Title]
[300-500 word main content piece]

**Key takeaway:** [One sentence summary]

[CTA: Read more / Try this / etc.]

---

### Quick Hits
📌 **[Tip/News 1]:** [Brief description]

📌 **[Tip/News 2]:** [Brief description]

📌 **[Tip/News 3]:** [Brief description]

---

### [Resource/Recommendation]
🎯 **What:** [Resource name]
📝 **Why:** [Why you recommend it]
🔗 [Link]

---

### [Product/Company Update]
[Brief update about your product or company]

---

### Sign-Off
[Personal closing]

[Name]
[Title]

P.S. [Compelling P.S. - often most read part]

---

### Engagement Elements
- Poll/question to include
- Reply prompt
- Social share ask

Brand & Strategy Prompts

Develop Brand Voice Guidelines

Use this to define your brand voice.

Help me develop brand voice guidelines.

=== BRAND ===
# REPLACE: Brand name and description

=== VALUES ===
# REPLACE: Core brand values

=== TARGET AUDIENCE ===
# REPLACE: Who you're speaking to

=== COMPETITORS ===
# REPLACE: How competitors sound

=== CURRENT PERCEPTION ===
# REPLACE: How are you perceived now?

=== DESIRED PERCEPTION ===
# REPLACE: How do you want to be perceived?

=== GENERATE BRAND VOICE GUIDE ===

## Brand Voice Guidelines: [Brand Name]

### Voice Overview
[2-3 sentence summary of the brand voice]

### Voice Attributes

**1. [Attribute 1]** (e.g., Confident, not arrogant)
- **This means:** [explanation]
- **Do this:** [example]
- **Not this:** [example]

**2. [Attribute 2]** (e.g., Helpful, not pushy)
- **This means:**
- **Do this:**
- **Not this:**

**3. [Attribute 3]** (e.g., Clear, not oversimplified)
...

**4. [Attribute 4]**
...

### Tone Variations by Context

| Context | Tone Adjustment | Example |
|---------|-----------------|---------|
| Website | | |
| Social media | | |
| Email marketing | | |
| Customer support | | |
| Error messages | | |
| Celebration | | |

### Words We Use
- [Word/phrase] instead of [word/phrase]
- [Word/phrase] instead of [word/phrase]

### Words We Don't Use
- [Word] - why
- [Word] - why

### Grammar & Style
- Contractions: [Yes/No]
- Oxford comma: [Yes/No]
- Exclamation points: [Sparingly/Never/Often]
- Emoji: [When appropriate/Never]
- Capitalization: [sentence case/Title Case]

### Voice Examples

**Website Hero:**
✅ 
❌ 

**Social Post:**
✅ 
❌ 

**Email:**
✅ 
❌ 

Create Marketing Campaign Plan

Use this to plan campaigns.

Create a marketing campaign plan.

=== CAMPAIGN OVERVIEW ===
Campaign name: 
# REPLACE: What do you call this campaign?

Objective: 
# REPLACE: What are you trying to achieve?

Product/Service: 
# REPLACE: What are you promoting?

=== TARGET AUDIENCE ===
# REPLACE: Who is this campaign for?

=== BUDGET ===
# REPLACE: Total budget or "Limited"

=== TIMELINE ===
# REPLACE: Campaign duration

=== GENERATE CAMPAIGN PLAN ===

## Campaign Plan: [Name]

### Executive Summary
[2-3 sentences on campaign goals and approach]

### Campaign Goals
| Goal | Metric | Target |
|------|--------|--------|
| | | |

### Target Audience
**Primary:**
- Demographics:
- Psychographics:
- Pain points:

**Secondary:**
- Demographics:
- Psychographics:

### Key Messages
1. **Primary message:**
2. **Supporting messages:**
3. **Proof points:**

### Channel Strategy

| Channel | Role | Content | Budget % |
|---------|------|---------|----------|
| Paid Social | Awareness | | 30% |
| Email | Nurture | | 10% |
| Content | SEO | | 20% |
| Paid Search | Capture | | 40% |

### Content Needs
| Asset | Description | Owner | Due Date |
|-------|-------------|-------|----------|
| Landing page | | | |
| Email series | | | |
| Social ads | | | |
| Blog posts | | | |

### Timeline
| Week | Activity | Channel | Deliverable |
|------|----------|---------|-------------|
| Week 1 | Launch | | |

### Budget Allocation
| Category | Amount | % |
|----------|--------|---|
| Media | | |
| Creative | | |
| Content | | |
| Tools | | |

### Success Metrics
| Metric | Target | Tracking Tool |
|--------|--------|---------------|

### Risks & Mitigation
| Risk | Mitigation |
|------|------------|

Advertising Prompts

Write Google Ads Copy

Use this for Google Ads campaigns.

Write Google Ads copy for my campaign.

=== PRODUCT/SERVICE ===
# REPLACE: What are you advertising?

=== TARGET KEYWORDS ===
# REPLACE: Keywords you're bidding on

=== UNIQUE SELLING POINTS ===
# REPLACE: Why choose you?

=== OFFER (if any) ===
# REPLACE: Special offer or promotion

=== LANDING PAGE URL ===
# REPLACE: Where does the ad go?

=== GENERATE GOOGLE ADS ===

**Responsive Search Ad Components:**

Headlines (30 characters max each, provide 15):
1. 
2. 
3. 
4. 
5. 
6. 
7. 
8. 
9. 
10. 
11. 
12. 
13. 
14. 
15. 

Descriptions (90 characters max each, provide 4):
1. 
2. 
3. 
4. 

**Pin Recommendations:**
- Pin headline X to position 1 because...
- Pin headline Y to position 2 because...

**Best Combinations:**
Combo 1: Headlines [1, 5, 8] + Description [1]
Combo 2: Headlines [2, 6, 9] + Description [2]

**Sitelink Ideas:**
1. [Link text] - [URL path]
2. 
3. 
4. 

**Callout Extensions:**
1. 
2. 
3. 
4. 

Quick Reference

Tips for Better Marketing Prompts

1. Include Brand Context

❌ "Write a blog post about productivity"
✅ "Write a blog post about productivity for our project management software blog. 
    Audience: marketing managers at mid-size companies. 
    Voice: helpful and actionable, not preachy."

2. Specify the Platform

❌ "Write a social media post"
✅ "Write a LinkedIn post for our company page, 
    targeting B2B decision-makers, promoting our new report."

3. Include Constraints

"Keep under 500 words"
"Headlines must be under 60 characters"
"Avoid technical jargon"

4. Provide Examples

"Here's an example of our brand voice: [example]"
"Competitor approach we like: [example]"

5. Ask for Variations

"Provide 5 headline options"
"Give me 3 different angles"
"A/B test variations"

6. Include Your Goal

"Goal: drive demo requests"
"Goal: increase email open rates"
"Goal: build thought leadership"

7. Iterate Purposefully

"Make the CTA stronger"
"More casual tone"
"Add urgency without being pushy"
"Shorter sentences for better readability"

What’s Next

• 📚 AI Prompts for Product Managers — Collaborate with your PM team
• 📚 AI Prompts for Software Developers — Work with your dev team
• 📚 Prompt Engineering Fundamentals — Master prompt techniques
• 🛠️ Business Case Generator — Generate business cases with AI

Found these prompts helpful? Share them with your marketing team!